![]() ![]() They’re working with makeshift photo studios in their office. Their social media coordinators are taking videos on their phones and figuring out video editing. The animal shelters in the Buzzfeed piece are working on small budgets, with limited resources. Integrated Marketing Communications for Nonprofits: A Primer #The animal age meme how to#And the better a nonprofit understands how to pull people in with their work, the bigger an impact they can have. Marketing acts as a gateway to your nonprofit. But that one video can lead to people contacting the shelter, clicking around their website to find other adoptable dogs (or cats), buying items off their Amazon Wish List, making a donation, following them on social media or signing up for emails. There is only be one home for a dog video that goes viral. ![]() But smart nonprofits understand that these things are not at odds with each other they actually go hand-in-hand. There can be knee-jerk resistance to thinking about what the public wants to see ahead of your mission and the demographic you serve. It can be strange for a mission-driven nonprofit focused on creating transformational change to think of having a brand or a product. This can be a hard thing for nonprofits, especially small nonprofits, to incorporate. Even small shelters and rescues work to market the dogs in their care to help find them homes, boost their visibility and build an online network. As detailed in the Buzzfeed piece, they have begun hiring social media coordinators, working with volunteer photographers, and learned to experiment with different techniques to find what’s most effective. Think Like a MarketerĪ key part of how animal shelters have managed to increase the number of lives they save is that they have embraced marketing as a necessary part of their work. There are a lot of great lessons in this piece, even for nonprofits doing work totally unrelated to animals. Several nonprofits, such as Shelter Me Photography, have even been created to support this shift in how animal shelters promote adoptions. From taking photos of pit bull-type dogs in handmade flower crowns to videos of dogs romping in pajamas, these groups think outside the box and do whatever it takes to save the lives of the dogs in their care. Animal shelters, even those with limited resources, have utilized social media to shift how the public views shelter dogs and find homes for dogs that would otherwise be overlooked. Recently, Buzzfeed published a story called “How The Internet Is Changing The Way Dogs Find Homes.” It details how animal shelters and rescues have adapted to the age of social media and found innovative, creative ways to find homes for dogs. ![]()
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